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BRANDING
In this section, you'll find all the official ALF Token resources: logos, color palettes, fonts, and usage guides. They include clear instructions on how to properly apply the brand's visual identity and avoid misuse, ensuring consistency, professionalism, and brand recognition across all channels.
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Agosto 28 2025, by Fundacion Alfa
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Welcome to ALFA's Brand and Marketing page
Follow these guidelines when promoting ALFA in marketing communications, including advertising, articles, websites, and print promotions.
For full brand guidelines, see the ALFA Foundation Brand Guidelines .
ALFA BRAND
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LOGOTYPE
The ALF Token brand is built on a modern, modular design, with clear and balanced typography that reflects technology and accessibility. The logo combines simple and dynamic geometric shapes, conveying growth, strength, and financial freedom. Each visual element is designed to communicate innovation and trust, consolidating the identity of the ALF ecosystem across all channels.
FREE SPACE
LOGOTYPE
A certain amount of space is required around the logo to prevent it from being cluttered by surrounding art, images, or the edge of a page. Below are the minimum spaces for both the logo and the wordmark.
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NOT TO DO WITH THE LOGOTIPE
LOGOTYPE
Here are some things you should never do with the ALFA logo.
COLORS
GRADIENT
ALFA YELLOW
#FFD00E
ALFA ORANGE
#F9A50B
RESOURCES
DOWNLOAD
PRINCIPAL LOGOTYPE
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LOGOMARC
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WORDMARC
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FOUNDATION LOGOTYPE
ALF TOKEN LOGOTYPE
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MEDIA INQUIRIES
Please direct inquiries to alfatradeclub.mx@gmail.com .
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